Dar-e Mehr Handmade Carpet Gallery Online Store

Dar-e Mehr is a handmade carpet gallery covering hand-knotted rugs, machine-woven carpets and moquette. The gallery buys and sells; it does not weave, and the site says so plainly. The client had the collection and the workshop relationships. What they lacked was a storefront that settled size and provenance at the same time.

The problem

Buying a carpet has two points of hesitation. First, size: a buyer knows their room's dimensions but not which carpet fits it or how much floor is left around it. Second, provenance: knot count and pile material drive the decision, yet they usually disappear into a long description.

Price was the third problem. A carpet's price moves with its size, and general-purpose stores either show one figure or make the buyer work out the area themselves.

What we built

Every size carries its own price row, derived from a base price and a size factor when the catalogue is loaded. The buyer picks a size and sees that size's price. No arithmetic is left to them.

The room tool takes dimensions and returns a suggested carpet size and moquette area on the spot. Technical specifications — knot count, knot density, pile material — sit as ordered rows beside the price, and the hand-knotted catalogue is grouped by weaving origin.

Key capabilities

• Hand-knotted rugs grouped by weaving origin
• A room tool that outputs a suggested size and moquette area
• An independent price per size, with no manual calculation
• Knot count, knot density and pile material beside the price
• Care instructions written per floor-covering type
• An admin panel for products, orders, coupons and customers

The outcome

Before ordering, a buyer knows which size fits their room, what they are buying and what it costs. Each piece is published as structured data (schema.org/Product) so the price and availability of every size render correctly in search results.

What was delivered

The catalogue went live with 21 pieces across 78 sizes, and seven content pages were written: size and area guide, care guide, frequently asked questions, terms, privacy, about and contact.

The low-stock warning was set at two rather than three, because many hand-knotted sizes exist as a single piece and a buyer should know how few are left before getting attached to one.

The about page states plainly what the gallery does not do: it takes no custom weaving orders and claims no production of its own. For a handmade carpet gallery that clear boundary removes the wrong expectation before an order rather than after it.

An admin panel for products, orders, coupons, customers and reports was delivered as well, and adding a new size to an existing piece happens there, with no code change and no deployment.

This handmade carpet gallery is live and open to visit. Browse the rest of our work on the portfolio page, or start your own project from the contact page.