RAAD Streetwear Clothing Online Store

RAAD is a streetwear clothing store selling printed and embroidered t-shirts, hoodies, sweatshirts and baggy trousers. The client already had the designs and the supply chain. What they lacked was a storefront where a shopper could pick an exact colour and size and trust the fit without trying anything on.

The problem

In apparel, the expensive mistake is sizing. Every return costs shipping twice and makes the next purchase less likely. The client's previous store had copied a generic brand size table, so the numbers never quite matched the garment in the box.

Finding a product was the second problem. The catalogue filtered on search text and a price range only, which leaves out the three things apparel buyers actually choose by: colour, size and fabric.

What we built

The catalogue was rebuilt on a complete colour-by-size matrix: 27 products across 232 variants, each holding its own stock count. On the product page a shopper sees which colour exists in which size and which combination has sold out, instead of discovering it at the cart.

Every garment got its own size chart, measured on that specific item, shown next to the fabric weight, fibre composition and country of origin. Catalogue filters were widened to colour, size, composition and origin, so a long list narrows in one step.

Key capabilities

• Colour and size selection with live per-combination stock
• A size chart measured on each individual garment
• Live search that renders results under the field itself
• A wishlist, plus reviews flagged as verified purchases
• Guest checkout with no forced account creation
• An admin panel for products, orders, coupons and customers

The outcome

A shopper now knows three things before paying that they could not know before: the garment's real measurements, its fabric weight and composition, and whether their chosen combination is in stock. Product data is also published as structured data (schema.org/Product), so price and availability render correctly in search results.

What was delivered

The catalogue went live with 27 items across 232 variants. Eight content pages were written — size guide, returns policy, shipping terms, privacy and the rest — alongside an admin panel covering products, orders, coupons, customers and reports.

The interface is right-to-left throughout and works at phone width with a bottom navigation bar. The free-shipping threshold, the order-number prefix and the low-stock warning level are all read from panel settings, so changing them needs no code change and no deployment.

Every item is recorded with its fabric weight, fibre composition and country of origin, and those same three values drive the catalogue filters. The result is a streetwear clothing store the sales team can run without a developer in the loop.

This streetwear clothing store is live and open to visit. Browse the rest of our work on the portfolio page, or start your own project from the contact page.