Serme Kitchenware and Tableware Online Store

Serme is a kitchenware online store: pots and pans, knives, pitchers and serving dishes, tea and coffee sets and full dinner services. The client already handled sourcing and stock. What they lacked was a storefront that answered the questions cookware buyers actually ask.

The problem

Before asking the price, a cookware buyer asks three things: what it is made of, how many people it serves, and whether it works on an induction hob. The previous store carried none of these as filters, so the same three questions came back over the phone every day.

Purchase risk was the second problem. An unsuitable pot gets returned, and breakable goods take damage on the way back. Every answer moved onto the product page is one fewer return.

What we built

The catalogue was filtered on exactly those criteria: material, capacity and hob compatibility. Technical specifications moved onto the product page as structured rows rather than a long description, so two items can be compared at a glance.

Two guide pages were added — one explaining five criteria for choosing pots and knives before price enters the picture, the other covering care and washing by material. In place of a newsletter form that leads nowhere, a sizing tool takes kitchen dimensions and links directly to the matching catalogue filter.

Key capabilities

• Catalogue filters for material, capacity and induction compatibility
• A buying guide and a care guide, both written per material
• A kitchen sizing tool that outputs real catalogue links
• Value-added tax shown as its own invoice line
• Customer reviews flagged as verified purchases
• An admin panel for products, orders, coupons and customers

The outcome

Questions that used to repeat over the phone now have answers on the product page itself. Store data is published as structured data (schema.org/HomeGoodsStore) so the address and opening hours render correctly in search results.

What was delivered

The catalogue went live with 35 items across 72 variants, and eight content pages were written: buying guide, care guide, shipping and returns, frequently asked questions, terms and privacy, plus the about and contact pages.

Breakable goods carry their own packing conditions, and those conditions are stated on the shipping page rather than discovered at handover. Value-added tax sits as its own line on the invoice, so a buyer can see exactly what each part of the total pays for.

An admin panel for products, orders, coupons, customers and reports was delivered, and both the tax percentage and the free-shipping threshold are set from it. For a kitchenware online store that means a seasonal price change is the shop owner's job, not a support ticket.

This kitchenware online store is live and open to visit. Browse the rest of our work on the portfolio page, or start your own project from the contact page.